BONNIE MAGAZINE
STUDENT WORK
10-03-2023
Creative team
Anne Stine Holand Floa (Art Director)
Pia Johanne Garsrud (Art Director)
Anna Tilda Holmberg (Art Director)
Location
Oslo, Norway
Guidance counselors
Liv Evjan (Westerdals Oslo School of Arts, Communication and Technology)
Adam Billyeald (Grid Branding)
Share
​
INSIGHT
Regular celebrity magazines often sensationalize superficial stories and publish untrue content. Interestingly, women show a greater interest in true crime than men. Our inspiration stemmed from the Swedish magazine "Hänt Extra," where each issue dedicates an entire page solely to true crime.
Target audience is women aged 25-35, who harbour a fascination and a somewhat morbid curiosity for true crime and juicy celebrity scandals. However, these women lead grounded lives, finding little escape in trivial drama from the stresses of everyday life.
​
IDEA
Create a true crime magazine for curious young adult women, featuring both well-known and lesser-known cases. Explore true stories, conspiracy theories, and unsolved mysteries, while filling a gap in the Norwegian market with a genre and concept that holds significant potential.
​
The Bonny Magazine delves into both local and globally recognized cases. Additionally, it features a segment titled "On the Trail" ("På Sporet" in Norwegian), dedicated to assisting readers in unraveling their own mysteries. This creates an immersive and gratifying experience for all.
​
Front - Back cover
Table of contents
Behind the fasade
​
​
​
Cover story - The murder of John Lennon
​
​
​